Annual premier conference on employee health and wellbeing hosted by Virgin Pulse. Each year concepts are harnessed from the conference location, in this year’s case, Scottsdale Arizona. Inspired by warm atmosphere and the signature Saguaro cactus, we adapted the cross-section of the cactus, creating a bright and exciting creative visual language. The centralized graphics also lends itself to Virgin Pulse positioning line as Homebase for Health.

Creative Direction, Design Development, Visual Language System, Video Direction, Project Management