As a leading Intellectual Disability Services & Support provider, Sunnyfield required a new fresh Unified Visual Approach to update their brand identity in conjunction with government NDIS rollout. We worked together with Sunnyfield through brand strategy workshop to determine business strategies and established ‘For a Brighter Future’ positioning line. Keeping the original logo as is, we re-imagined Sunnyfield brand as a trusted, approachable provider and one that put their members front and centre. To stand out from a crowded provider market, we created a custom headline typeface and modern typographic and graphic design system, as well as new suite of brand architecture and brand visual language.

Brand Strategy Workshop, Tone of Voice Creation, Art Direction, Creative Execution, Brand Architecture System, Project Management. Completed as part of Disegno Group team.