As a B2B brand, Virgin Pulse is a homebase for health and wellbeing solutions for the modern workplace, combining the unique needs of clients with an award-winning customisable platform. Virgin Pulse also has an outstanding reputation as a trusted resource hub for HR Professionals seeking expert advice on topics such as employee engagement, work-life balance, stress & burnout and other workplace trends.
Given the global scale, Virgin Pulse needs to communicate in a clear and unified voice, both from brand strategy and visual language perspective. We conducted research, held a brand workshop and curated a complete brand visual and typographic system refresh. This design system has been applied across product marketing, brand strategy, lead generation and sales communications on various channels.

Brand personality, essence, unified visual approach, brand extension to social media, print, and video